UpBeing
UpBeing
UpBeing
UpBeing
4-month Internship
4-month Internship
4-month Internship
4-month Internship
UpBeing is a B2C SaaS company that leverages AI to help you gain a deeper understanding of your emotions and mood by revealing hidden patterns through data.
I had the privilege to spend my summer in 2023 working as a product design intern at UpBeing, creating new mood sharing feature, as well as improving the existing mood check-in experience of the product.
UpBeing is a B2C SaaS company that leverages AI to help you gain a deeper understanding of your emotions and mood by revealing hidden patterns through data.
I had the privilege to spend my summer in 2023 working as a product design intern at UpBeing, creating new mood sharing feature, as well as improving the existing mood check-in experience of the product.
My Role:
Product Designer
My Role:
Product Designer
Tasks:
Concept testing, design system creation, wireframing, UX review, design iteration, prototype, heuristic evaluation
Tasks:
Concept testing, design system creation, wireframing, UX review, design iteration, prototype, heuristic evaluation
Year:
May - August 2023
Year:
May - August 2023
Industry:
Health & Wellness
Industry:
Health & Wellness
Have you ever wondered why it’s sometimes hard to understand your own feelings? Imagine having a personal emotional assistant who can help you uncover exactly why you feel the way you do.
Guiding Emotional Wellbeing
UpBeing provides insights into the user's mood based on daily mood check-ins and passive data from third-party applications like Google calendar and Apple Health.
Now beyond just mood insights, an opportunity had emerged to introduce a new feature that allows users to share their moods with loved ones.
UpBeing provides insights into the user's mood based on daily mood check-ins and passive data from third-party applications like Google calendar and Apple Health.
Now beyond just mood insights, an opportunity had emerged to introduce a new feature that allows users to share their moods with loved ones.
Overview & Goal
When I joined the team, I launched the MVP of this social feature, aimed at increasing daily active users and mood check-in rates. I actively collaborated with designers, devs and data scientist in a cross-functional team to deliver outcomes in a tight deadline.
When I joined the team, I launched the MVP of this social feature, aimed at increasing daily active users and mood check-in rates. I actively collaborated with designers, devs and data scientist in a cross-functional team to deliver outcomes in a tight deadline.
FINAL DESIGN
FINAL DESIGN
FINAL DESIGN
FINAL DESIGN
Introducing New Feature
Introducing New Feature
Introducing New Feature
Introducing New Feature
A safe and private space for you and your loved ones to express how you feel, support one another, and build deeper emotional connections.
Sending & Receiving Signals
Let your loved ones know how you're feeling, whether you're seeking emotional support or just need some time for self-reflection.
Addressing the user's concern from research, we ensure that expressing their mood won't overly worry others about them.
View Shared Insights
Explore shared insights with your loved one, derived from each other's mood and passive data using AI.
Unlock & View
Keep your loved ones updated on how you’re doing by completing the mood check-in, and gain access to view their current mood.
An effort to increase check-in counts as per our business goal by incentivizing users to complete their check-ins in order to view each other's moods, fostering a supportive community.
Launch & Impact
Upon finalizing the design, UpBeing launched on both iOS and Android, consistently receiving 5-star reviews. My role as a product designer was crucial in establishing a design system that designers seamlessly adopted, and in introducing a new user experience projected to increase the user base by at least 25%.
✔ Raised WCAG 2.1 AA colour contrast compliance to 96% on key design elements within the design system.
✔ Boosted communication efficiency for design handoff by implementing detailed interaction specifications and Figma variables.
Upon finalizing the design, UpBeing launched on both iOS and Android, consistently receiving 5-star reviews. My role as a product designer was crucial in establishing a design system that designers seamlessly adopted, and in introducing a new user experience projected to increase the user base by at least 25%.
✔ Raised WCAG 2.1 AA colour contrast compliance to 96% on key design elements within the design system.
✔ Boosted communication efficiency for design handoff by implementing detailed interaction specifications and Figma variables.
The Process
Grounding Research
Grounding Research
My initial task was to assess whether our new concept could genuinely benefit users and what they would anticipate from this experience. To achieve this, I conducted concept testing through 9 interview sessions with our beta users and previous research participants to gain insights into the idea of mood sharing from the user’s perspective.
My initial task was to assess whether our new concept could genuinely benefit users and what they would anticipate from this experience. To achieve this, I conducted concept testing through 9 interview sessions with our beta users and previous research participants to gain insights into the idea of mood sharing from the user’s perspective.
Key Insights
Key Insights
Key Insights
5 is the maximum number of people users would share their mood with
5 is the maximum number of people users would share their mood with
Concerned if others will worry too much about their mood/feeling
Concerned if others will worry too much about their mood/feeling
Would like to add context in the form of images or text about their mood
Would like to add context in the form of images or text about their mood
Human-centred Problem Statement
How might we help people share their moods with a small circle of close friends or family in a way that feels safe, supportive, and context-rich so they can stay emotionally connected, especially when physically apart?
The Crafting
Translating Insights into Empathy
Translating Insights into Empathy
Drawing from insights gathered through concept testing, we synthesized the research into user stories that guided our wireframe development. This process shaped key experiences that I lead in designing such as the invitation flow and the user's main profile within Your Orbit page.
Drawing from insights gathered through concept testing, we synthesized the research into user stories that guided our wireframe development. This process shaped key experiences that I lead in designing such as the invitation flow and the user's main profile within Your Orbit page.
The Collaboration
Refining UX with a Cross-Functional Team
Refining UX with a Cross-Functional Team
Close collaboration with the developers and data scientists was embedded in my process to make informed design decisions. Through multiple UX reviews, I made adjustments to the layout in the profile page for usability, as well as iterating on the CTA placement to meet our goal of increasing traffic to complete mood check-ins.
Close collaboration with the developers and data scientists was embedded in my process to make informed design decisions. Through multiple UX reviews, I made adjustments to the layout in the profile page for usability, as well as iterating on the CTA placement to meet our goal of increasing traffic to complete mood check-ins.
The Design System
Leading the Creation of Design System
Leading the Creation of Design System
I contributed in the creation and organization of the UpBeing design system within Figma throughout the design process. I meticulously ensured the alignment of brand visuals and language while prioritizing WCAG guideline for accessible design. Once the designs were set, I used the design system to finalize high fidelity design and prototype the interactions.
I contributed in the creation and organization of the UpBeing design system within Figma throughout the design process. I meticulously ensured the alignment of brand visuals and language while prioritizing WCAG guideline for accessible design. Once the designs were set, I used the design system to finalize high fidelity design and prototype the interactions.
The Learnings
The Learnings
Importance of communication
Importance of communication
Communicating and collaborating with a cross-functional team is crucial. Whenever I asked for advice from other teams, I learned more about the system and the requirements, which helped to inform my design decision. This process not only allowed us to deliver results promptly but also bolstered the trust of the entire team in the design team's capabilities.
Communicating and collaborating with a cross-functional team is crucial. Whenever I asked for advice from other teams, I learned more about the system and the requirements, which helped to inform my design decision. This process not only allowed us to deliver results promptly but also bolstered the trust of the entire team in the design team's capabilities.
Understanding of goals & objective
Understanding of goals & objective
I learned the importance of having a clear understanding of the project objective and OKR when starting a project. Keeping these at the forefront throughout the process was crucial for successful outcomes. They served as our guiding principles, ensuring our design decisions aligned with and fulfilled the business goals.
I learned the importance of having a clear understanding of the project objective and OKR when starting a project. Keeping these at the forefront throughout the process was crucial for successful outcomes. They served as our guiding principles, ensuring our design decisions aligned with and fulfilled the business goals.
Next Steps
Next Steps
What I would do if I continued
What I would do if I continued
While my internship concluded after completing the final design, if I was able to continue these would be my next steps:
Perform unmoderated usability testing to maintain project progress within a tight deadline, focusing primarily on evaluating the invitation flow and the interaction of sending signals to others.
Design iteration using insights from usability testing, which involves either modifying the design or revisiting research to identify potential improvement areas.
While my internship concluded after completing the final design, if I was able to continue these would be my next steps:
Perform unmoderated usability testing to maintain project progress within a tight deadline, focusing primarily on evaluating the invitation flow and the interaction of sending signals to others.
Design iteration using insights from usability testing, which involves either modifying the design or revisiting research to identify potential improvement areas.